Nespresso's fight for sustainability

Switzerland based, Nespresso created a simple system for their consumers to follow inorder to minimize plastic pollution from their pods. Made from recyclable aluminum, customers can save their pods and place them in the bag that comes with every order, and drop the capsules off at the nearest Nespresso Boutique, waste collection center, or partner store.

Their mission:

TO PUSH THE BOUNDARIES

TO SEE COFFEE AS A FORCE FOR GOOD

TO CONSTANTLY DELIVER "EXTRORDINARILY"

"Consumers not only expect more from their cup, but they also expect more from brands, seeking out the ones whose values align with theirs – brands that can help address society’s greatest challenges."