3. How to:

The money earned from the handbags will go towards other brands to help them create more ethically sound businesses. This means we need everyone talking about this partnership. Inorder to do so, we will take advantage of social media marketing, starting with some of the most influential faces in the social media world.

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Social media marketing inspiration.

Supermodel, Bella Hadid, is one of the most influential people in the fashion world. Just a month ago a series of pappazraai photos of her went viral. Wearing her longtime partnership's boxers, Calvin Klein, she is seen eating a pizza and sporting low cut Uggs, which sold out two days after these photos released.